The leads
How TJ generates exclusive direct-to-consumer buyer leads with Facebook ads, and what one should actually cost you.
Free one-time live training · Thursday, Sept 10 · 11 AM CT / 9 AM PT · No replay, ever
Loan officers: still waiting on realtors to feed you?
A one-time live training with Jonathan Ferrell & TJ Barker
Walk out with the exact Facebook ads pulling exclusive buyer leads for loan officers right now, and the AI machine that turns those leads into booked applications while you sleep.
No payment. Nothing to buy to attend. Instant email confirmation.
Thursday, September 10 · 11:00 AM Central / 9:00 AM Pacific
How TJ generates exclusive direct-to-consumer buyer leads with Facebook ads, and what one should actually cost you.
The AI that answers every lead in under 60 seconds, day or night, and never forgets a follow-up.
How booked applications land on your calendar while you're on closing calls.
How to walk into any realtor office with pre-approved buyers and flip who needs who.
The room is capped at 500 seats. Registration closes when it fills or when we go live, whichever comes first.
✓ 100% Free · ✓ No Replay · ✓ Live Q&A
Sound familiar?
Depending on someone else's leads is renting your business, and the rent keeps going up. On September 10 we hand you the keys to your own machine.
TJ's targeting, offers, and creative pulling qualified borrowers right now.
$497 VALUE
The exact stack: speed-to-lead AI, text and voice follow-up, calendar booking flows.
$997 VALUE
Word for word, how to present pre-approved buyers to agents and flip the power dynamic.
$197 VALUE
Bring your pipeline problems. We answer live, nothing pre-screened.
$297 VALUE
The entire system in one PDF: ad structure, AI flows, follow-up cadence, the flip script. Only delivered to people in the room, live.
$197 VALUE
Total value: $2,185
Your price today: Free
11:00 AM
Doors open. Show up early, seats are first come.
11:05 AM
TJ Barker: Fill the pipe. The 2026 Facebook ads playbook for exclusive DTC buyer leads, live on screen.
11:40 AM
Jonathan Ferrell: Convert the pipe. The AI conversion machine, piece by piece.
12:15 PM
Live Q&A. Nothing pre-screened, nothing off limits.
All times Central
60 SEC
How fast AI answers your leads
47 HRS
How long the average LO takes
21X
More likely to qualify a lead you touch in 5 minutes
44%
Of LOs give up after one attempt. Their loss.
3x award-winning top-producing loan officer turned AI systems architect. More than 1,500 loan officers run on systems Jonathan has built, including an AI that worked 1,962 leads in 100 days and turned 311 of them into completed applications. He builds the machines. On September 10 he shows you how they work.
3X
Award-winning top producer
1,500+
LOs run on his systems
311
Apps from 1,962 AI-worked leads
TJ is the founder of Loan Officer Leads Academy and co-founder of the Mortgage Loan Officer Network, a community of more than 12,000 loan officers. He is an active originator himself, not a guru on the sidelines. His ad systems have generated over 500,000 leads for loan officers and real estate agents who were done waiting on referrals, and on September 10 he is putting real campaigns on screen.
12,000+
LOs in his network
500K+
Leads his systems have generated
ACTIVE LO
Still originating today
Expect no rah-rah, no mindset segment, no fluff. We get tactical: real campaigns, real numbers, real systems on screen.
We are sharing real numbers, real ad accounts, and the exact systems we run today. That is not going to live on a replay link forever. Show up live or miss it, period. Live Q&A included. No recording. No catching it later. September 10, 11 AM Central. And The DTC Engine Blueprint goes only to the people in the room.
Nothing. It's free. You give us 90 minutes, we give you both playbooks.
No. We put real numbers and live ad accounts on screen. When it's over, it's gone. That's the deal.
Move it. You close one file with that call. You build a pipeline with this one.
If you want lead flow you own instead of referrals you beg for, yes. New or veteran, the model is the same.
A laptop or phone and 90 uninterrupted minutes. That's it.
At the end, we'll show you how to have us build the entire engine FOR you. Totally optional. The training stands on its own, and you walk away with the full playbook even if you never spend a dime.
$2,185 in playbooks. Zero dollars. Zero replays.